Privacy Policy — BrandGuard Elite (2025)

This privacy policy explains how BrandGuard Elite (“we”, “us”, “our”) collects, uses, discloses, and protects personal data when you use our website and services. Our aim is to be clear and practical while complying with applicable data protection laws, including the UK GDPR and the Data Protection Act 2018. This privacy policy is written for humans first, compliance second — without legalese.

Who We Are

BrandGuard Elite provides AI-powered brand protection. If you have questions about this privacy policy or how we handle data, contact us at support@brandguardelite.com or via our Contact page.

Scope of This Privacy Policy

This privacy policy applies to information collected on brandguardelite.com and related pages, including demo and contact forms, account signup, and any interactions with our support team. It does not cover third-party sites we link to; please review their policies separately.

Data We Collect

Account & Contact Data: Name, email address, and details you provide when contacting support or requesting a demo.
Billing Data: Limited payment information processed via our payment provider (we do not store full card numbers).
Usage Data: IP address, device/browser type, pages visited, and timestamps to improve security and performance.
Log & Security Data: Events necessary to detect abuse, prevent fraud, and ensure platform stability.
Customer Content: Information you submit for analysis (e.g., URLs or screenshots) to help with brand protection workflows.
Cookies & Similar Tech: Small files used for essential site functions, analytics, and preferences (see “Cookies” below).

Lawful Bases (UK GDPR)

We process personal data under one or more of the following legal bases described in this privacy policy:

Contract: To provide the services you request and manage your account.
Legitimate Interests: To secure our platform, prevent fraud, and improve our services.
Consent: For optional communications or non-essential cookies where required.
Legal Obligation: To comply with applicable laws and regulatory requirements.

How We Use Data

Delivering and improving our brand protection services and website.
Responding to enquiries, providing support, and communicating service updates.
Authenticating users, preventing abuse, and maintaining platform security.
Processing payments and managing subscriptions.
Generating aggregated, anonymised insights to improve features and reliability.

Sharing Your Data

We do not sell personal data. Consistent with this privacy policy, we may share limited information with:

Service Providers / Processors: e.g., hosting, analytics, and payment processing, under contract and subject to confidentiality and security obligations.
Legal or Regulatory Authorities: If required by law or to protect rights, safety, and security.
Business Transfers: In a merger, acquisition, or asset sale, data may transfer under the same protections.

We may publish aggregated, de-identified statistics that cannot reasonably identify you.

International Transfers

Where data is transferred outside the UK, we use appropriate safeguards such as Standard Contractual Clauses and additional measures where necessary. We monitor vendor compliance and industry guidance on transfers as outlined in this privacy policy.

Retention

We keep personal data only for as long as necessary to provide services, meet legal obligations, resolve disputes, and enforce agreements. Typical retention ranges:

Account & contact data: during the relationship and for a reasonable period after closure.
Billing records: as required by tax and accounting laws.
Security logs: short, rolling periods unless needed to investigate incidents.

Security

We use technical and organisational measures to protect data, including encryption in transit, access controls, least-privilege practices, and regular monitoring. No method is 100% secure, but we continuously improve our safeguards and update this privacy policy when practices change.

Your Rights

Subject to law, you may have the right to:

Access your data and request a copy.
Correct inaccurate or incomplete data.
Delete data in certain circumstances.
Restrict or object to processing.
Data portability (receive your data in a commonly used format).
Withdraw consent where processing relies on consent.

You can also lodge a complaint with the UK Information Commissioner’s Office (ICO) if you believe your rights are not respected: https://ico.org.uk. We encourage you to contact us first so we can address your concerns quickly.

Children’s Data

Our services are not intended for children. We do not knowingly collect data from anyone under the age required by applicable law. If you believe a child has provided data, contact us and we will take appropriate steps, consistent with this privacy policy.

Cookies

We use cookies and similar technologies for essential site operations, analytics, and preferences. You can manage cookies in your browser or device settings. Disabling some cookies may affect functionality. Where required, we obtain consent for non-essential cookies. For clarity, this privacy policy explains cookie use at a high level; additional details may appear in a separate cookie notice.

Third-Party Links

Our site may link to third-party resources for convenience (for example, official security guidance). We are not responsible for their content or privacy practices; review their policies before providing personal information. This privacy policy covers only our site and services.

Changes to This Privacy Policy

We may update this privacy policy to reflect changes in law, technology, or our services. We will post the updated version on this page and update the “Last updated” date below. Significant changes may be communicated through additional notices.

Contact Us

Questions about this privacy policy or your data? Email support@brandguardelite.com or use the Contact page. We aim to respond promptly and help resolve any issues.

Last updated: 12 October 2025

This privacy policy sets out how BrandGuard Elite handles your information in a transparent, secure, and compliant way.